Analyses of relational coherence and rule following: Consistent liars are preferred over occasional truth tellers.

The current study explored the influence of different levels of speaker coherence on rule following and speaker preference. In Experiment 1, rules provided by three different speakers were either 100% accurate, 0% accurate, or 50% accurate/inaccurate. Experiment 2 was similar to Experiment 1 except that the speaker's coherence was adjusted to 80% accurate, 20% accurate, and 50% accurate/inaccurate, respectively. Overall, participants tended to follow coherent speaker rules and avoid following incoherent speaker rules during training and testing phases. The results also indicated that following and not following rules provided by speakers may be generalizable to novel stimuli and maintained in the absence of differential reinforcement (i.e., in experimental test phases). Additionally, in a preference test, participants tended to prefer coherent over incoherent and partially coherent speakers. Furthermore, participants tended to prefer the relatively more incoherent speaker (i.e., 0% or 20% accurate) over the 50% accurate coherent speaker in both experiments. Finally, a comparison of the results of both experiments indicated that different levels of relational coherence affected the variability of rule-following and speaker preference behaviors. These findings are discussed in the context of the complexities that appear to be involved in rule-following behaviors and speaker preference.

Relating different perspectives on how outcomes of behavior influence behavior.

Many researchers have tackled the question of how behavior is influenced by its outcomes. Some have adopted a nonmechanistic (functional) perspective that attempts to describe the influence of outcomes on behavior. Others have adopted a mechanistic (cognitive) perspective that attempts to explain the influence of outcomes on behavior. Orthogonal to this distinction, some have focused on the influence of outcomes that a behavior had in the past, whereas others also consider the influence of outcomes that a behavior might have in the future. In this article, we relate these different perspectives with the goal of reducing misunderstandings and fostering collaborations between researchers who adopt different perspectives on the common question of how behavior is influenced by its outcomes.

Crafting Sequences of Sight and Sound: A Behavior Analysis of Filmmaking.

The discipline of film studies often engages in analyses of the functions of filmmakers' decisions in terms of their effects on viewers. Behavior analysis uses a similar, functional-analytic approach toward understanding the relationship between individuals' behavior and the environmental effects that maintain their behavior. Given converging similarities between the two disciplines, a functional analysis of filmmaking is provided, using Skinner (1957)'s Verbal Behavior as a guiding framework. Similar to behavioral conceptualizations of language and speaker-listener verbal episodes, the analysis prioritizes functional explanation of the controlling variables and conditions that underlie the meaning of filmmakers' behavior and behavioral products, rather than solely focusing on their topographical description. Viewers' responses to the audiovisual stimuli of the film are emphasized as key controlling variables, through rules specifying contingency relations as well as through contingency shaping, including when the filmmaker acts as a self-viewer who directly shapes their own behavior. Their responding as a self-viewer during the production and editing of a film is explored as a problem-solving process, similar to other artists who serve as their own audience when creating and editing their behavioral products.

Relating relational networks: An initial experimental analysis.

Studying relating of relational networks is a complex and challenging task. The main objective of the present study was to demonstrate relating within and across relational networks based on same/opposite and bigger/smaller contextual cues and establish antecedent control. After nonarbitrary pretraining of the contextual cues, two nonsense stimulus classes were established based on comparative relations. Participants were trained to select stimuli from an array of options based on a symbolic rule that established a relation between two stimuli: one of Network 1 and one of Network 2. Training involved relating Network 1 to Network 2, and testing assessed relating Network 2 to Network 1. Seven of eight participants reached the mastery criterion in training and responded accordingly in test. In a final stage, reinforcing and punishing consequences were varied systematically in the presence of two novel stimuli and antecedent control was observed for all 7 participants. Experiment 2 replicated the results of Experiment 1 but using contextual cues taken from natural language, and Experiment 3 sought to understand the effects of pretraining relational responding using natural language. The mastery criteria were reached by four of seven participants in Experiment 2 and by all eight participants in Experiment 3. Future studies could develop and refine the methods employed here in analyzing the relating of relational networks, thus allowing for an increasingly sophisticated behavior-analytic account of human language and cognition.

Cultural Milieu and Group-Rules in an Elaborated Account of Metacontingencies: Conceptual Analysis and an Illustration in a COVID-19 Psychological Support Project.

The elaborated account of the metacontingency explicitly incorporated the role of antecedent events (with the concept of cultural milieu or cultural-organizational milieu) and verbal behavior (clearly related to what was termed group-rule generation). We argue that the cultural milieu encompasses two functionally distinct entities: antecedent environmental variables affecting the culturant (the organization members' activities)-what we termed cultural antecedents; and variables affecting the selecting environment or the consumer practices (members external to the organization responsible for producing cultural consequences)-what we termed selecting environment variables. Besides that, we propose that group-rule generation is not an element of a metacontingency distinct from the culturant, but that it describes verbal components of the interlocking behavioral contingencies; and that these verbal components are not present in all culturants but are especially important in more complex ones. We illustrate this conceptual analysis with reference to a COVID-19 psychological support project undertaken at a public university in Brazil and conclude by suggesting theoretical and methodological implications.

Insight in terms of Behavior in the Clinical Context: Transfer and Rule-governed Behavior / El insight desde el análisis de la conducta: la transferencia y la conducta gobernada por reglas

A redefinition of insight-type events is presented, an initial attempt to view insight in terms of behavior analysis in the clinical context and relevant variables are suggested for their study. This definition assumes the insight as a novel behavior that involves the search for solutions to psychological problems. Solving a problem is discovering an effective behavior pattern, based on the creation of verbal rules that help the client to reach the solution. In this problem-solving process, a new behavior emerges, explained through the solution of a transfer task. The theoretical proposal exposed allows a better understanding of this phenomenon, overcoming the problems of mentalist conceptions about the term of insight, and contributes to a better understanding of some relevant elements of change process. (AU)

Se presenta una redefinición del evento tipo insight, un intento inicial por explicar el insight en términos del análisis de la conducta en el contexto clínico, así como la propuesta de variables relevantes para su estudio. Esta definición asume el insight como una conducta novedosa que involucra la búsqueda de soluciones a problemas de carácter psicológico. Resolver un problema es descubrir un patrón de conducta efectivo, a partir de la creación de reglas verbales que ayudan al cliente a llegar a la solución. En este proceso de resolución de problemas, emerge una conducta novedosa explicada a través de la solución de una tarea de transferencia. La propuesta teórica expuesta permite una mejor comprensión del fenómeno, superando los problemas de concepciones mentalistas y contribuye a un mejor entendimiento de elementos relevantes del proceso de cambio. (AU)

Management strategies to de-implement low-value care-an applied behavior analysis.

BACKGROUND: There is a lack of knowledge about management strategies being used to de-implement low-value care (LVC). Furthermore, it is not clear from the current literature what mechanisms are involved in such strategies and how they can change physicians' behaviors. Understanding the mechanisms is important for determining a strategy's potential impact. Applied behavior analysis focuses on processes involved in increasing and decreasing behaviors. Therefore, the aim of this study is to understand what management strategies are being used to de-implement LVC and the possible mechanisms involved in those strategies, using concepts from applied behavior analysis. METHOD: We applied a qualitative study design using an inductive approach to understand what management strategies are in use and then employed applied behavior analysis concepts to deductively analyze the mechanisms involved in them. RESULTS: We identified eight different management strategies intended to influence LVC. Five of the strategies were developed at a regional level and had the potential to influence physicians' LVC-related behaviors either by functioning as rules on which LVC to de-implement or by initiating local strategies in each health care center that in turn could influence LVC practices. The local strategies had a stronger potential for influencing de-implementation. CONCLUSION: Both strategies at a systemic level (regional) and on a local level (health care centers) must be considered to influence LVC-related behaviors. Strategies at the center level have a specific opportunity to impact LVC-related behaviors because they can be tailored to specific circumstances, even though some of them probably were initiated as an effect of strategies on a regional level. Using applied behavior analysis to understand these circumstances can be helpful for tailoring strategies to reduce LVC use.

Countercontrol: A Relational Frame Theory (RFT) Account and Revival of a 70-Year-Old Skinnerian Term.

Countercontrol is a Skinnerian operant concept that posits that an individual's attempts to exert control over another person's behavior may evoke a countercontrolling response from the person being controlled that functions to avoid or escape the potentially aversive conditions generated by the controller. Despite Skinner's historical concerns regarding the detrimental effects of countercontrol in terms of hindering optimal societal growth and cultural evolution, the concept has not been widely applied within behavior analysis. Drawing from recent developments in rule-governed behavior and relational frame theory, this article seeks to explicate countercontrol from a contemporary behavior analytic perspective and presents several modern-day societal applications. In particular, a relational frame theory account of rule-governed behavior is used as a framework to elucidate the behavioral processes by which rule-following occurs (or fails to occur) in the context of countercontrol. Implications of a renewed focus on countercontrol for understanding pressing societal issues are also discussed.

Rule-Governed Behavior and Climate Change: Why Climate Warnings Fail to Motivate Sufficient Action.

Climate scientists warn of dire consequences for ecological systems and human well-being if significant steps to mitigate greenhouse gas emissions are not taken immediately. Despite these warnings, greenhouse gas concentrations continue to rise, indicating that current responses are inadequate. Climate warnings and reactions to them may be analyzed in terms of rules and rule-governed behavior. The literature on rule-governed behavior in behavior analysis has identified a variety of factors that can reduce rule following, including insufficient rule exposure, insufficient learning history and rule complexity, incomplete rules, instructed behavior not sufficiently learned, rules having weak function-altering effects, conflicting rules, lack of speaker credibility, rule plausibility and inconsistency with prior learning, and insufficient reinforcement for rule following. The present paper aims to analyze how these factors might impact responses to climate change, and possible solutions and strategies are discussed. Much of the theory and research on climate-change communication has come from outside of behavior analysis. Thus, the paper also aims to integrate findings from this literature with a behavior-analytic approach to rule control. Interpreting climate warnings and climate solutions in terms of rule-governed behavior may improve our understanding of why such rules are not more effective, and aid in the development of verbal and nonverbal strategies for changing behavior and reducing greenhouse gas emissions.

Rule-Governed Behavior: Teaching Social Skills via Rule-Following to Children with Autism.

Rule-governed behavior (RGB) is behavior that is controlled by verbal descriptions of contingencies rather than by direct contact or a history of direct contact with the contingencies. Humans rely on RGB to navigate a multitude of life experiences, and in doing so, we avoid direct contact with destructive or harmful contingencies or contingencies that would be inefficient to contact. However, individuals with autism spectrum disorders (ASDs) frequently struggle with RGB, leaving them at increased risk of contacting aversive consequences. As a result, acquiring RGB can be a valuable developmental outcome for individuals with ASD. The current study examined the effectiveness of an intervention program designed to promote acquisition and generalization of rule-governed social skills in children with ASD. Multiple exemplar training (MET) resulted in increased performance of the target behavior as well as successful discrimination.

Effects of reinforcement and response-cost history on instructional control.

The present study compared the effects of reinforcement or punishment versus no additional consequences for instruction following on instructional control and subsequent rule-governed insensitivity. In two experiments, adult participants were presented with repeated choices between a short progressive-time schedule and either a fixed time-schedule or a longer progressive-time schedule. In Experiment 1, three groups were given an initially accurate instruction relative to the direct contingency. A control group experienced no additional consequences for compliance with instructions, whereas compliance resulted in additional points for a second group, and noncompliance led to the subtraction of points for a third group. In a subsequent phase, instructions became inaccurate and there were no additional consequences for compliance or noncompliance for any group. Consistent with previous results, rule-governed insensitivity was observed in all participants. Experiment 2 employed the same procedure, except instructions were inaccurate throughout all sessions, and compliance in the subsequent phase resulted in diminishing points per session. Reinforcement for following instructions increased instructional control and subsequent rule-governed insensitivity. This increase was maintained even after the termination of additional consequences, a result that supports theoretical suggestions that a history of reinforcement for complying with instructions and rules is an important factor in rule-governed insensitivity.

Níveis de concordância com regras descritivas sobre comportamentos alimentares entre veg(etari)anos / Levels of agreement with descriptive rules on food behavior between vegans and vegetarians / Niveles de acuerdo con reglas descriptivas sobre comportamientos alimentarios entre veg(etari)anos

O vegetarianismo é uma prática que exclui carnes e pode evitar outros produtos de origem animal. Esta última modalidade está muito associada ao veganismo, uma filosofia que defende a libertação animal. Aderir a tais condições implica no seguimento de algumas normas que norteiam comportamentos alimentares e interações sociais. Partindo desse pressuposto, objetivou-se avaliar o nível de concordância, entre vegetarianos e veganos, quanto a regras que descrevem comportamentos alimentares. A pesquisa contou com 398 participantes, sendo 198 não estritos e 200 estritos, que responderam a um questionário on-line autoaplicável. Os dados, analisados via teste t, apontaram maiores níveis de concordância com comportamentos mais restritos entre vegetarianos estritos e veganos os quais também relataram maior embasamento em valores. Este estudo, que trouxe uma ótica de análise para os comportamentos alimentares em termos de localização de reforços, pode contribuir com novas práticas em saúde direcionadas às pessoas vegetarianas e veganas. (AU)

Vegetarianism is a practice that excludes meat and can avoid other products of animal origin. This latter modality is closely associated with veganism, a philosophy that advocates animal liberation. Adherence to these conditions implies following some norms that guide eating behaviors and social interactions. Based on this assumption, we aimed to evaluate the agreement level, between vegetarians and vegans, regarding rules that describe food behaviors. The survey included 398 participants, 198 non-strict and 200 strict vegetarians, who answered a self-administered online questionnaire. The data, analyzed by t-test, showed higher agreement level with more restricted behaviors between strict vegetarians and vegans, who also reported a higher base on values. This study, which provided an analysis perspective on eating behaviors in terms of reinforcement location, may contribute to new health practices aimed at vegetarians and vegans. (AU)

El vegetarianismo es una práctica que excluye carnes y también puede evitar otros productos de origen animal de la alimentación. Esta última modalidad está muy asociada al veganismo, una filosofía que defiende la liberación animal. Adherirse a tales condiciones implica el seguimiento de algunas normas que guían los comportamientos alimentarios e interacciones sociales. A partir de esta suposición, el objetivo fue evaluar el nivel de acuerdo, entre vegetarianos y veganos, en cuanto a las reglas que describen conductas alimentarias. La encuesta contó con 398 participantes, siendo 198 no estrictos y 200 estrictos, que respondieron a un cuestionario online autoaplicable. Los datos, analizados vía test T, señalaron mayores niveles de acuerdo con comportamientos más restringidos entre vegetarianos estrictos y veganos, los cuales también señalaron una mayor base en los valores. Este estudio, que trae una óptica de análisis para los comportamientos alimentarios en términos de localización de refuerzos, puede contribuir con nuevas prácticas en salud dirigidas a personas vegetarianas y veganas. (AU)

The rule-based insensitivity effect: a systematic review.

BACKGROUND: Adherence to inaccurate rules has been viewed as a characteristic of human rule-following (i.e., the rule-based insensitivity effect; RBIE) and has been thought to be exacerbated in individuals suffering from clinical conditions. This review intended to systematically examine these claims in adult populations. METHODOLOGY: We screened 1464 records which resulted in 21 studies that were deemed eligible for inclusion. Each of these studies was examined to determine: (1) if there is evidence for the RBIE in adults and (2) if this effect is larger in those suffering from psychological problems compared to their non-suffering counterparts. In addition, we investigated how (3) different operationalizations of the RBIE, and (4) the external validity and risks of bias of the experimental work investigating this effect, might influence the conclusions that can be drawn from the current systematic review. RESULTS: (1) Out of the 20 studies that were relevant for examining if evidence exists for the RBIE in adults, only 11 were eligible for vote counting. Results showed that after the contingency change, the rule groups were more inclined to demonstrate behavior that was reinforced before the change, compared to their non-instructed counterparts. Critically, however, none of these studies examined if their no-instructions group was an adequate comparison group. As a result, this made it difficult to determine whether the effects that were observed in the rule groups could be attributed to the rules or instructions that were manipulated in those experiments. (2) The single study that was relevant for examining if adults suffering from psychological problems demonstrated larger levels of the RBIE, compared to their non-clinical counterparts, was not eligible for vote counting. As a result, no conclusions could be drawn about the extent to which psychological problems moderated the RBIE in that study. (3) Similar procedures and tasks have been used to examine the RBIE, but their precise parameters differ across studies; and (4) most studies report insufficient information to evaluate all relevant aspects affecting their external validity and risks of bias. CONCLUSIONS: Despite the widespread appeal that the RBIE has enjoyed, this systematic review indicates that, at present, only preliminary evidence exists for the idea that adults demonstrate the RBIE and no evidence is available to assume that psychological problems exacerbate the RBIE in adults.The systematic review was registered in PROSPERO (CRD42018088210).

Choosing not to follow rules that will reduce the spread of COVID-19.

In response to the COVID-19 pandemic, many authorities have implemented public health measures that place restrictions on individuals. Understanding how individuals respond to these new rules, particularly whether they are likely to follow or break them, is extremely important. Relational frame theory offers unique insights into rule-governed behavior, allowing researchers to develop functional-analytic interpretations of why a listener may understand a rule, have the required response established in their behavioral repertoire, and still choose not to follow the rule. Drawing from research on rule-following in accordance with relational frame theory and cognitive neuroscience, social psychology, and health literature, this paper presents reasons why a rule may be understood but not followed, identifying important considerations for implementing public health measures to reduce the spread of COVID-19. Specifically, rule-givers should attend to their credibility, authority and ability to mediate consequences, rule plausibility, establishing adequate motivative augmental control, whether the behavior specified in the rule opposes habits, and whether the message incites counterpliance.

Model Dependent Realism and the Rule-Governed Behavior of Behavior Analysts: Applications to Derived Relational Responding.

A fundamental assumption within radical behaviorism is that all human behavior, including the rule-governed behavior of scientists, can be understood within a functional account. I propose that models of human behavior can be best described as a set of rules that are selected by behavior analysts to solve applied challenges, rather than descriptions of nature as it "truly exists." Model dependent realism (MDR) developed within the field of physics may provide useful criteria that could allow behavior analysts to more accurately track the relative probability of success of a given model within applied contexts. As a case example, I examine dispersive models of derived relational responding in terms of the criteria outlined within MDR, and I describe a preliminary level-scaling account of derived relational responding that encompasses several models in pursuit of a unified account. The account is context dependent and adopts a pragmatic truth criterion, consistent with assumptions within functional contextualism and radical behaviorism as an overarching rule governing the behavior of our applied subfield.

The Study of Rule-Governed Behavior and Derived Stimulus Relations: Bridging the Gap.

The concept of rule-governed behavior or instructional control has been widely recognized for many decades within the behavior-analytic literature. It has also been argued that the human capacity to formulate and follow increasingly complex rules may undermine sensitivity to direct contingencies of reinforcement, and that excessive reliance upon rules may be an important variable in human psychological suffering. Although the concept of rules would appear to have been relatively useful within behavior analysis, it seems wise from time to time to reflect upon the utility of even well-established concepts within a scientific discipline. Doing so may be particularly important if it begins to emerge that the existing concept does not readily orient researchers toward potentially important variables associated with that very concept. The primary purpose of this article is to engage in this reflection. In particular, we will focus on the link that has been made between rule-governed behavior and derived relational responding, and consider the extent to which it might be useful to supplement talk of rules or instructions with terms that refer to the dynamics of derived relational responding.

Rules and Statements of Reinforcer Loss in Differential Reinforcement of Other Behavior.

Providing a rule regarding consequences for behavior can increase the efficacy of differential reinforcement of other behavior (DRO) procedures in the treatment of severe problem behavior (Watts, Wilder, Gregory, Leon, and Ditzian, Journal of Applied Behavior Analysis, 46, 680-684, 2013). The purpose of the current study was to replicate and extend the literature on DRO procedures by evaluating the efficacy of rules and statements of reinforcer loss (SRL) in the treatment of severe problem behavior. Conditions included baseline, no rule DRO, rule DRO, and rule DRO with SRL. For 2 of 3 participants, neither the no rule DRO nor the rule DRO condition reduced problem behavior. The rule DRO with SRL condition produced a substantial decrease in problem behavior for all participants, suggesting that a consequent rule enhances the efficacy of DRO. The current study extends the literature on DRO procedures by providing data on nontargeted ("other") behavior. An increase in other behavior was observed for 2 participants.

Temporary, inconsistent, and null effects of a moral story and instruction on honesty.

Lying during childhood is a common concern for caregivers. Lee et al. (2014) showed that a moral story and instruction implying reinforcers for honesty produced statistically significant improvements in children admitting a transgression. We evaluated the influence of this moral story and instruction on the consistency of honest reports when reinforcement favored lying in the context of reporting answers to math problems. The moral story and instruction produced temporary, inconsistent, or null effects across participants. However, reinforcing accurate reports produced consistent improvements in telling the truth.

Effects of Justifications Presented in Children's Stories on Students Following Descriptive Rules / Efeitos de Justificativas Apresentadas em Histórias Infantis sobre o Seguir Regras Descritivas por Alunos / Efectos de Justificaciones, Presentadas en Historias Infantiles, sobre el Seguir Reglas Descriptivas por Alunos

Abstract The present study investigated the justifications' effects, presented in children's stories, on the installment and maintenance of targeted behaviors: to copy, to answer and to present the exercise and competitive activities. Four children were exposed to three phases. In Phase 1, baseline, the registration of the target behaviors' events was made. Phase 2 was constituted of six steps. In each step, at the beginning, the experimenter would read a children's story with Type 5 justification that indicated the advantages of studying mathematics in the Steps 1, 2 and 5, and portuguese in the Steps 3, 4 and 6. Then, the teacher would write the exercise on the board and would request the students to copy, to answer and to present the exercise finished. Afterwards, the registration of the target behaviors' events was made for 30 minutes. In Phase 3 (Follow-up), fulfilled two months after Phase 2, it wasn't presented stories with justifications. The registration of targeted behaviors was made. In Phase 2, it occurred higher duration of activities to copy and to answer the exercise and lower duration of competitive activities. In Phase 3, occurred the opposite. It's suggested that, besides justifications, other variables contributed to maintain the observed behaviors.

Resumo O estudo investigou os efeitos de justificativas, apresentadas em histórias infantis, sobre a instalação e manutenção dos comportamentos alvos: copiar, responder e apresentar o exercício e atividades concorrentes. Quatro crianças foram expostas a três fases. Na Fase 1, linha de base, era feito o registro de eventos dos comportamentos alvos. A Fase 2 era constituída de seis passos. Em cada passo, no início, a experimentadora lia uma história infantil com justificativa do Tipo 5 que indicava as vantagens de se estudar matemática, nos Passos 1, 2 e 5, e português, nos Passos 3, 4 e 6. Depois, a professora escrevia o exercício na lousa e pedia para os alunos copiarem, responderem e apresentarem o exercício respondido. Em seguida, era feito um registro de eventos dos comportamentos alvos durante 30 min. Na Fase 3 (Follow-up), realizada dois meses após a Fase 2, não eram apresentadas histórias com justificativas. Era feito um registro de eventos dos comportamentos alvos durante 30 min. Na Fase 2, houve elevação da duração das atividades de copiar e responder o exercício e diminuição da duração das atividades concorrentes. Na Fase 3, ocorreu o inverso. Sugere-se que, além de justificativas, outras variáveis contribuíram para manter os comportamentos observados.

Resumen Se investigó los efectos de justificaciones sobre la instalación y mantenimiento de los comportamientos objetivos: copiar, responder y presentar el ejercicio y actividades concurrentes. Cuatro niños fueron expuestos a tres fases. En Fase 1, línea de base, se hacía el registro de eventos de los comportamientos objetivos. Fase 2 estaba constituida de seis pasos. En cada paso, al principio, la experimentadora leía una historia infantil con justificación del Tipo 5 que indicaba las ventajas de estudiar matemáticas en Pasos 1, 2 y 5, y portugués en los Pasos 3, 4 y 6. Después, la profesora escribía el ejercicio en la pizarra y pedía a los alumnos copiar, responder y presentar el ejercicio respondido. En seguida, se hacía el registro de eventos de los comportamientos objetivos durante 30 min. En Fase 3 (Follow-up), realizada dos meses después de la Fase 2, no se presentaban historias con justificaciones. Se hacía el registro de los comportamientos objetivos. En Fase 2, hubo elevación de la duración de las actividades de copiar y responder el ejercicio y disminución de la duración de las actividades concurrentes. En Fase 3, ocurrió lo contrario. Se sugiere que, además de justificaciones, otras variables contribuyeron a mantener los comportamientos observados.

Letter to the Editor: One Perspective on Diversity in ABA.

Our profession of applied behavior analysis is lacking in the area of diversity. We cannot overestimate the importance of perspective when dealing with the issue of diversity. What tools does one use to evaluate another person after meeting the person for the first time? How much of what you "know" about a person is based on the labels you have assigned to him or her? Can your response to meeting someone for the first time be better conceptualized as rule-governed behavior (in other words, verbal generalizations, as opposed to tacts based on previous experience with that person individually)? If your answers to these questions involve behavior that is both contingency shaped and rule governed, then as behavior analysts, we would seem to have an opportunity to affect this behavior in a positive way. If our applied science is to be useful and truly comprehensive, this must be equally true of our behavior surrounding diversity. This letter to the editor includes personal experiences and practical actions we can take to move the needle on diversity (in our field) in the right direction. There is much work to be done, but I am convinced that the science of behavior analysis can provide us with the knowledge and determination to do it.